How to run a corporate event that’ll make people fall in love with your business

You’re here for one reason, and one reason only – somebody has put you in charge of organising a big corporate event that’s supposed to show the public and/or the business’s clients just how amazing the company is.

So the first thing you did, in a panic, was to Google “how to put on a corporate event”. And here you are: an article on the CheesySmiles photo booth hire website.

Get comfortable because we’re about to tell you exactly how to put on the perfect corporate event, an event so amazing guests will be talking about it for years to come, and even people who weren’t there will claim that they were.

We’re going to show to how to organise a corporate event that will make people love your company.

Start at the beginning

One of the reasons you’re in such a panic is probably because you’re imagining the finished product – you’re wondering how you’re going to get from the bin overflowing with screwed up, abandoned notes to the actual event, which in your head is already in mid-swing and full of hundreds of people expecting a great time.

So start with the basics. What’s the point of a corporate event, exactly (don’t say that to your boss)? What are you trying to achieve? Who is the event for?

Don’t even think about making any arrangements for the event before you know who and what it’s for. Once you’ve worked these things out the ideas should start to flow.

Put yourself in their shoes

Our time is precious because we only have so much of it. So when you’re organising the event try to get in the heads of the kinds of people you hope to attract.

Is it an event that you’d get something out of yourself? Do you think it would have made all the effort it took to attend worth it? Or would you feel like you were wasting your time, and disappointed that the event didn’t have a CheesySmiles photo booth?

Get your colleagues to film the event to show how much everybody is enjoying themselves

CheesySmiles doesn’t just hire out photo booths for corporate events. We also have CheesyMoves where we send you three video cameras which you can give to your colleagues at the event.

They can then film the event from their perspectives, maybe showing how much they enjoy working for the business, or they could even interview some of the guests to get some great testimonials. They can be as creative as they want.

When you send the cameras back to us, we’ll edit the footage into professional, fun, and creative videos which you can use for marketing to really show how great your business is.

Hire better people

This guide is supposed to show you how to put on a great corporate event, but not everybody but not everybody has the skills to organise a corporate event, nor is Nigel from the IT department (the most boring man on the planet. Sorry Nigel from IT) going to make much of a barman at the event.

If you’re not capable of organising an event, the quicker you can admit it the better.

There’s no shame in hiring a promotions agency to organise and run the event. Once you’ve explained what the company is all about, and what sort of people you want to impress, the promotions agency will have all the right sorts of creative, friendly, and charismatic people to run an event that generates all the buzz you need.

Make the event fun

Most corporate events are boring.

But at CheesySmiles, we don’t believe in boring. If anything, we’d go as far as to say we’re pro-fun. We wouldn’t have started a company that lets people hire photo booths for corporate events otherwise.

Maybe you’ve attended a few corporate events and been bored to death and so you’re now wondering, what’s fun got to do with corporate events?

It’s got everything to do with it. The whole point of putting on a corporate event is to promote your business, and boredom isn’t something you want people to associate with your business.

Make the event even more fun (by hiring a CheesySmiles photo booth)

You should aim to make your event as entertaining as possible, and the quickest way to do that is by hiring one of our photo booths (we would say that, wouldn’t we?).

But seriously, our photo booth hire service for corporate events is an easy way to create a space where guests can let their hair down and be as silly as they want.

And what’s more, when you hire one of our photo booths you get the option to have your business’s branding on the booth itself, and on the printed photos, which makes it a great marketing tool.

People will look at the photos of themselves and the ridiculous amount of fun they had in the hired photo booth will forever be associated with your business.