What to Think About When Planning a Corporate Event

What to Think About When Planning a Corporate Event

Here at Cheesy Smiles, we’ve helped provide for more corporate events than we can count. We’ve already taken a look at what sort of entertainmentmight make yours worthwhile – but that’s just one piece of the puzzle. This week, we’ll take a broader look at some of the questions you’ll need to consider!

Why are you holding your event?

Are you looking to attract new clients or impress the ones you already have? Are you looking to celebrate a particular milestone, or just to more generally reward your staff for their efforts? These questions are fundamental: they’ll affect the rest of your plans, and thus they’re the first you should consider. Your guests might appreciate an upscale cocktail dinner, or they might prefer a sit-down meal followed by dancing.

Who will be coming?

Of course, this first consideration leads us directly to a second: who’ll be there? The larger your guest list, the more people will be coming, and (generally speaking) the more expensive things will get. As a rule, you should anticipate that around a third of the people you invite won’t be able to make it – but make sure you have a robust RSVP process in place to eliminate stress closer to the date. It’s currently quite fashionable to RSVP early, so don’t be afraid to be pushy.

Where is your event going to take place?

Again, your choice of venue should reflect the tastes of your guests. It should also be easily accessible. If you’re inviting people from across the country (and beyond it), you should make your venue easily accessed from main roads. If you’re a small business looking to build links with the local community, then hosting your event somewhere nearby is a great way to network.

When is your event going to take place?

It’s time to look at your calendar. Which dates are least likely to clash with your guest’s other commitments? Christmas is the time of year when most work-dos take place, but you’ll need to be wary of schedule conflicts, as people will want to make time to see friends and family. To make life easy, it’s worth booking your Christmas party now – this will allow your guests to reserve a place in their diary. We find that early December works best. With that said, those first few weekends (this year the Saturdays fall on the 1st, 8th, 15th and 22nd) are likely to be in high demand – so book early to avoid disappointment.

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